Casinos are playing the long game because the longer they can keep customers in their establishments, the more willing they will be to try and strike it rich.
Keep the player playing and loyal to their particular casino.Ĭommon gifts come in the shape of a free drink, a room upgrade, or even promotional credits at the table or sportsbook. These comps can take many shapes and forms, but their objective is the same. Beyond marketing and advertising, casinos must be prepared to offer some comps to regular players from time to time. What this means for land-based casinos, and is slightly more challenging than for online casinos, is that they have to spend money to make money. Without those regulars who are prepared to risk it all, the profit margins for these operations would be rather slim.
The lifeblood of any successful casino is repeat customers.
